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Mossant by Leonetto Cappiello

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What beauty! If one thing is for certain, it's that celebrated poster mastermind Leonetto Cappiello does not disappoint. Renowned across the globe as “The Father of Modern Advertising”, Cappiello redefined marketing with his fine artistic skills, fresh ideas and endless pockets of innovation in the early 1900s. This magnificent and expertly crafted stone lithograph advertises the French brand Mossant Hats. 

As you can tell from the brilliant graphic work on this image, Cappiello took his time with each and every color choice. This image and its soft yellow backdrop instantly invite you in as the crimson lettering is held in perfect harmony with the three neutral-toned hats cascading bellow. Note the center glove... Capiello’s whimsical choice to add a cheeky lemon-colored glove with a pop of pink quickly draw the attention of the onlooker. What a masterpiece!

This authentic original is guaranteed to capture every eye in the room. There is no doubt it will frame expertly. Signed by the prolific "Cappiello" on the bottom right corner and mounted on linen. 

Condition: Very Good. Original fold lines have been professionally restored. Minor border wear and fading. Minor paper restoration along borders. Conservation mounted on linen. 

Year: c.1938 - 86 years old

Size: 46.0" x 62.5" (117cm x 159cm)


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