{"title":"The Leonetto Cappiello Collection","description":"\u003cp\u003eLeonetto Cappiello arrived in Paris from Italy around 1900 and spent the next four decades reshaping how advertising posters worked. Where earlier designers filled their compositions with painterly detail, Cappiello stripped things down to a single bold figure against a dark background, a formula so effective it became the template for modern commercial art. He is often called the father of modern advertising for exactly that reason. The period originals here span his long career across posters, product labels, and illustration work.\u003c\/p\u003e","products":[{"product_id":"parapluie-revel-by-leonetto-cappiello","title":"Parapluie Revel by Leonetto Cappiello","description":"\u003cdiv\u003e\n\u003cp\u003eThis small-format reissue features Leonetto Cappiello’s iconic 1922 design for Parapluie-Revel, the renowned French umbrella manufacturer established in 1851. Originally created as a full-size poster, the image became one of Cappiello’s most enduring works, instantly recognizable for its dynamic composition and bold color.\u003c\/p\u003e\n\u003cp\u003ePrinted by Devambez, Paris, this miniature version was produced in the 1950s as a promotional item. Sometimes referred to as a “luggage tag” or souvenir card, these small-scale prints were used for marketing purposes and remain collectible for their vibrant artwork and historical connection to French advertising.\u003c\/p\u003e\n\u003cp\u003eA charming piece of mid-century ephemera, it captures the spirit of one of the masters of poster art in a format perfect for display, gifting, or collection.\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 7.25\" x 4.75\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Leonetto Cappiello\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age appropriate fading, toning and wear. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":41495525949555,"sku":"AP2722","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/paraa_1.webp?v=1769132496"},{"product_id":"savon-la-tour-cappiello","title":"Savon La Tour by Leonetto Cappiello","description":"\u003cdiv\u003e\n\u003cp\u003eWow! Take a seat and admire this super rare Leonetto Cappiello poster from 1920—an original stone lithograph that has been rescued and returned to its former glory! This striking piece features a whimsical character joyfully perched atop a vibrant soap tower, complete with playful bubbles that evoke a sense of fun and nostalgia.\u003c\/p\u003e\n\u003cp\u003eSavon La Tour was a celebrated brand of soap originating from the renowned soap-making traditions of Marseille, France. Known for its high-quality ingredients and traditional craftsmanship, this soap emphasizes natural components, offering gentle and effective cleansing. The name “La Tour” pays homage to the iconic towers of Marseille, symbolizing the heritage behind the product. During the early 20th century, Marseille soap was highly regarded for its purity, often recommended for personal hygiene and household use.\u003c\/p\u003e\n\u003cp\u003eCappiello, often hailed as the father of modern advertising, left an indelible mark on the world of graphic design with his innovative use of color and composition. His ability to capture the essence of products with bold, engaging imagery set a new standard in poster art. This particular design not only showcases his unique talent but also reflects the lively spirit of the Roaring Twenties, making it a celebrated example of his work.\u003c\/p\u003e\n\u003cp\u003eWith its rich colors and dynamic composition, this poster is not just a visual delight; it’s a significant piece of history that embodies Cappiello's legacy and the charm of Savon La Tour. A stunning addition for collectors and art enthusiasts alike, this exceptional work will undoubtedly inspire admiration for years to come. Don’t miss your chance to own a slice of history that highlights the brilliance of one of the most influential artists in advertising!\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 63.0\" x 47.75\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Leonetto Cappiello\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good, Age appropriate wear, fading and toning. This rare poster has gone through extensive professional restoration to salvage and restore it to its former glory. Original fold lines have been professionally repaired and touched up. Border wear and repair though out. Areas of small paper loss in border margins. Small repaired internal tears. Light black blemishes in lower center on tower. Vertical printer stripes in lower left margin. Light printer spots in lower left margin and lower border. Areas of water spotting and clouding in upper text has been touched up and restored. Age toned horizontal stripe in lower border. Areas of vertical black color touch up on right side of poster. Conservation mounted on linen. Please use zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":42338661138547,"sku":"P2437","price":3300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/P2437-M.jpg?v=1729806291"},{"product_id":"thermogene","title":"Thermogene by Leonetto Cappiello","description":"\u003cdiv\u003e\n\u003cp\u003eFeel the heat! Dive into the captivating world of vintage advertising with this stunning 1907 design, beautifully re-issued in the 1940s. Created by the master of the poster, Leonetto Cappiello, this vibrant artwork pays tribute to \"Thermogene\" heating pads, a beloved household name cherished from 1906 through the 1960s.\u003c\/p\u003e\n\u003cp\u003eIn this eye-catching design, a central figure in vibrant green attire breathes fire, surrounded by two enveloping heating pads that radiate warmth and comfort. The rich brown background and bold yellow text create a striking visual impact, transforming an everyday product into a celebrated symbol of coziness.\u003c\/p\u003e\n\u003cp\u003eThis famous and highly collectible piece captures an era when advertising blossomed into art. Please note that this particular poster had its original hanging bars removed, adding to its vintage charm. Perfect for art lovers and collectors alike, the \"Thermogene\" poster is sure to spark conversation and warmth in any space!\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 46.0\" x 31.5\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Leonetto Cappiello\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Please note original hanging bags have been removed, resulting in slightly uneven top and bottom border trim that can easily be covered in framing. Minor border wear and toning. Conservation mounted on linen. Please use zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":42409298100339,"sku":"P5031","price":975.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/P5031-MM0.jpg?v=1741204993"},{"product_id":"la-croix-soliel-cappiello","title":"La Croix Soliel by Leonetto Cappiello","description":"\u003cdiv\u003e\n\u003cp\u003eWow, now this is a vintage treasure that’s sure to turn heads! Feast your eyes on this stunning stone-lithograph designed by the legendary Leonetto Cappiello, an artist with an undeniable knack for breathing life into conceptual designs. With a prolific career spanning an impressive 75 years, it’s no wonder this 1919 poster for nursing supplies stands out as an astounding work of art.\u003c\/p\u003e\n\u003cp\u003e\"La Croix-Soleil,\" a medical supply company based in Toulouse, France, was a household name in the early 20th century, found in virtually every French hospital. Known for its commitment to hygiene and sterilization, these supplies were the gold standard of the time—making this poster not only a beautiful piece but a slice of history as well!\u003c\/p\u003e\n\u003cp\u003eAt the forefront, a graceful nurse dressed in ethereal white captures the eye as she prepares gauze, surrounded by an array of medical aids, ready to assist her next patient. The unique checkered background adds a playful twist to Cappiello’s signature style, breathing new life into this rare 1919 gem!\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 47.25\" x 31.5\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Leonetto Cappiello\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Poster has never been folded. Minor age toning near small areas of outer margins. Border wear, small chips and professionally repaired tears and border piece-ins. Faint stray printer marks in lower margin. Larges repaired tear extending from lower center graphic. Conservation mounted on linen. Please use zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":42409348268147,"sku":"P5045","price":1250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/P5045-M.jpg?v=1730936898"},{"product_id":"filver-by-jean-dylen-ca-1930","title":"Filver Suspenders","description":"\u003cp\u003eThis captivating poster for Filver transforms a humble suspender advertisement into theatrical magic. A joyful Pierrot figure, dressed in the classic white costume with ruffled collar, appears to swing through space suspended by oversized teal suspenders, his arms outstretched in delighted abandon against a rich burgundy backdrop. Drawing on the centuries old tradition of commedia dell'arte, the image brings a sense of playfulness and spectacle to an everyday product.\u003c\/p\u003e\u003cp\u003eCreated d'après Jean d'Ylen, the design reflects the bold visual language that made French advertising posters of the early twentieth century so memorable. The strong diagonal composition creates a convincing sense of movement, while the limited palette of burgundy, teal, white, and gold delivers maximum visual impact. The result is both elegant and whimsical, balancing theatrical charm with the graphic clarity demanded of street advertising.\u003c\/p\u003e\u003cp\u003eA striking example of French commercial art, this poster appeals equally to collectors of advertising, theater imagery, and classic European graphic design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 47.25\" x 30.75\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Conservation mounted on older linen. Repaired tears in lower margin. light background scuffs. Light border wear. Areas of light vertical background creases. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45055833407603,"sku":"P7980","price":1450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_f0ebc707-1568-411c-a9ff-54b8b44e365f.jpg?v=1780705511"},{"product_id":"le-rire-illustration-3-cappiello","title":"The Rehearsal by Leonetto Cappiello","description":"\u003cp\u003eThis charming illustration by Leonetto Cappiello captures a rehearsal of 'Les Médicis' at the legendary Théâtre des Variétés in Paris. Published in Le Rire, the influential French satirical magazine, the piece showcases Cappiello's gift for theatrical caricature before he revolutionized advertising poster design.\u003c\/p\u003e\n\u003cp\u003eThe scene presents six personalities from the Parisian stage: playwright Henri Lavedan observes from the left, while at center Mlle Granier commands attention in her voluminous dark dress and feathered hat. The carefully labeled figures, including M. Samuel, M. Brasseur, and Mlles Lavallière and Lanthenay, document a specific moment in Belle Époque theatrical history.\u003c\/p\u003e\n\u003cp\u003eCappiello's economical line work and strategic use of color, from the muted greens and grays to the striking orange hair of Mlle Granier, demonstrate the illustrative mastery that would soon transform him into the father of modern advertising. A standout piece for collectors of French illustration and theater ephemera.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9.0\" x 11.75\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Leonetto Cappiello\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear. Paper toning in accordance with the print's age. Marks\/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Some illustrations may have writing or images on verso. Please refer to each print's image to get a better understanding of the condition.\u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45133310165107,"sku":"IL8150","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_e70bc5dc-bd28-4c38-b8d4-425dd936e2d0.jpg?v=1783719185"},{"product_id":"le-rire-illustration-15-cappiello","title":"La Belle Hélène by Cappiello","description":"\u003cp\u003eThis delightful theatrical caricature by Leonetto Cappiello captures a scene from the 1899 revival of Jacques Offenbach's operetta 'La Belle Hélène' at the Théâtre des Variétés in Paris. Published in the satirical magazine Le Rire, the illustration showcases Cappiello's gift for theatrical portraiture, depicting three performers in their signature roles: Mme Simon-Girard as the beautiful Helen, with Brasseur as the cuckolded Ménélas kneeling before her, and Guy as the pompous Agamemnon.\u003c\/p\u003e\u003cp\u003eCappiello renders the actors in his characteristic caricature style, emphasizing their theatrical poses and elaborate Greek-inspired costumes in a warm palette of golds, olives, and cream. The composition brilliantly captures the comic spirit of Offenbach's satirical take on the Trojan War myth, with Hélène's serene smile contrasting with the exaggerated postures of her royal suitors.\u003c\/p\u003e\u003cp\u003eA fascinating early work from the artist who would become known as the father of modern advertising, this piece documents both Belle Époque theatrical culture and the formative years of one of the 20th century's most influential poster artists.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 11.25\" x 8.75\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Leonetto Cappiello\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear. Paper toning in accordance with the print's age. Marks\/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Some illustrations may have writing or images on verso. Please refer to each print's image to get a better understanding of the condition.\u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45133314031731,"sku":"IL8162","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_596887a2-3b47-4354-8d30-c21b6da06c20.jpg?v=1782857907"}],"url":"https:\/\/www.authenticvintageposters.com\/collections\/the-leonetto-cappiello-collection.oembed?page=7","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}