{"title":"Vendre","description":"\u003cp\u003eVendre was a French trade magazine for advertising and sales professionals, published from the 1920s through the mid-20th century. Its covers were treated as showcases for contemporary commercial art, commissioning bold graphic work that reflected the best of French poster design at the time. The pieces shown here are period originals from that tradition.\u003c\/p\u003e","products":[{"product_id":"6-vendre-cover","title":"Victory in Trade- Vendre Cover","description":"\u003cdiv\u003e\n\u003cp\u003eThis October 1928 cover for Vendre, the French trade magazine dedicated to advertising and sales, exemplifies the sophisticated graphic design that defined Parisian commercial art during the Art Deco era. Signed by the artist Coulon, the composition transforms a simple pointing hand into a powerful visual statement: fingers splayed to echo the magazine's 'V' initial while publication details wrap elegantly along their contours.\u003c\/p\u003e\n\u003cp\u003eThe bold two-color palette of deep burgundy and sage green demonstrates how limited means could produce striking results in skilled hands. This was the visual language of France's advertising industry at its creative peak, when trade publications served as both practical guides and showcases for avant-garde design.\u003c\/p\u003e\n\u003cp\u003eA standout piece for collectors of interwar French graphic design, this cover bridges fine art sensibilities with commercial purpose, capturing the optimistic spirit of the late 1920s just before the economic turmoil that would reshape the advertising world.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Coulon\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 10.25\" x 8.5\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Jean Carlu\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Fair, * Please note that this listing is for the cover artwork, and not the magazine as a whole. Age-appropriate wear. Paper toning in accordance with the print's age. Marks\/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's photo to get a better understanding of the condition.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":44436877934707,"sku":"CA6889-7","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/CA6889-7.jpg?v=1772915962"},{"product_id":"1-vendre-cover","title":"The Modern Thinker- Vendre Cover","description":"\u003cdiv\u003e\n\u003cp\u003eThis February 1929 cover of Vendre, France's influential trade journal for advertising and sales professionals, captures the bold confidence of modernist commercial design just months before the stock market crash would reshape the business world. The striking illustration presents a stylized profile rendered in expressive, almost woodcut-like black strokes, the figure's gaze projecting outward with purposeful intensity.\u003c\/p\u003e\n\u003cp\u003eThe masthead splits cleverly around the illustration, its bold red sans-serif letters creating dynamic tension against the cream paper. Published from Paris's prestigious 8th arrondissement, Vendre served as essential reading for the advertising professionals who were transforming commerce through sophisticated visual persuasion.\u003c\/p\u003e\n\u003cp\u003eA standout piece for collectors of Art Deco graphic design, advertising history, or the visual culture of interwar France. This cover embodies the era's optimistic faith in the power of modern salesmanship and design.\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 10.5\" x 8.5\"\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Fair, * Please note that this listing is for the cover artwork, and not the magazine as a whole. Age-appropriate wear. Paper toning in accordance with the print's age. Marks\/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's photo to get a better understanding of the condition.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":44436878000243,"sku":"CA6889-2","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/CA6889-2.jpg?v=1772915962"},{"product_id":"3-vendre-cover","title":"The Traveling Salesman- Vendre Cover","description":"\u003cdiv\u003e\n\u003cp\u003eThis July 1936 cover of Vendre magazine captures the wit and sophistication of French commercial art at its zenith. Designed by Satomi Munetsugu, a Japanese graphic artist who made his mark in interwar Paris, the composition transforms the magazine's title, 'To Sell', into a visual narrative of commerce itself.\u003c\/p\u003e\n\u003cp\u003eTwo stylized businessmen, rendered in cool grays against a warm coral-to-cream gradient, are connected by a dashed line that threads through the vertical letterforms. One figure gazes downward with portfolio in hand; the other strides away clutching a bag marked with a dollar sign. It's a clever meditation on the transaction at the heart of all advertising.\u003c\/p\u003e\n\u003cp\u003eVendre served as the essential trade publication for France's advertising professionals during a golden era of graphic design. This cover exemplifies why: bold modernist typography, playful conceptual thinking, and flawless execution. A standout piece for collectors of Art Deco commercial art or the remarkable fusion of Japanese and European design sensibilities.\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 11.5\" x 9.0\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Satomi Munetsugu\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good, * Please note that this listing is for the cover artwork, and not the magazine as a whole. Age-appropriate wear. Paper toning in accordance with the print's age. Marks\/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's photo to get a better understanding of the condition.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":44436878098547,"sku":"CA6889-4","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/CA6889-4.jpg?v=1772915962"},{"product_id":"4-vendre-cover","title":"The Wheel of Commerce- Vendre Cover","description":"\u003cdiv\u003e\n\u003cp\u003eThis July 1928 cover of Vendre, the influential French advertising trade magazine, captures the bold modernist spirit that defined Parisian commercial art between the wars.The illustration depicts a helmsman steering through stylized waves, the ship's prow cutting decisively toward the horizon, a perfect metaphor for the magazine's audience of sales and advertising professionals charting their course through the modern marketplace.\u003c\/p\u003e\n\u003cp\u003eThe striking two-color palette of burnt orange and black demonstrates how limited means could achieve maximum impact, a lesson not lost on the art directors who formed Vendre's readership. The geometric simplification of the figure and the rhythmic wave patterns below exemplify the Art Deco sensibility that made French graphic design the envy of the world.\u003c\/p\u003e\n\u003cp\u003eA standout piece for collectors of interwar French commercial art and advertising history, this cover transforms trade publishing into something genuinely artful.\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 10.75\" x 8.5\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Marton\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good, * Please note that this listing is for the cover artwork, and not the magazine as a whole. Age-appropriate wear. Paper toning in accordance with the print's age. Marks\/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's photo to get a better understanding of the condition.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":44436878164083,"sku":"CA6889-5","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/CA6889-5_f4e0a2f5-2e56-4a6c-b7b9-f8ca44ce0188.jpg?v=1772923393"},{"product_id":"5-vendre-cover","title":"This Year in Sales- Vendre Cover","description":"\u003cdiv\u003e\n\u003cp\u003eThis December 1925 cover of Vendre captures the wit and visual sophistication of French commercial illustration at its peak. E.A.B. Campbell's clever design shows a uniformed bellboy staggering under a towering stack of the magazine's twelve monthly issues, each spine carefully labeled with month and year, a charming visual summary of a year's accumulated marketing wisdom.\u003c\/p\u003e\n\u003cp\u003eVendre ('To Sell') served France's burgeoning advertising and sales professionals during the height of the Années Folles, when Parisian agencies were establishing modern marketing as both art and science. The restrained two-color palette of orange-red and black on cream stock reflects the economical elegance of trade publishing, while the dynamic diagonal composition and the bellboy's straining figure inject energy and humor into what could have been a mundane year-end issue.\u003c\/p\u003e\n\u003cp\u003eA standout piece for collectors of advertising history, Art Deco design, or French commercial ephemera, this cover bridges the worlds of business journalism and artistic illustration with characteristic 1920s panache.\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 10.5\" x 8.5\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e E.A.B. Campbell\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good, * Please note that this listing is for the cover artwork, and not the magazine as a whole. Age-appropriate wear. Paper toning in accordance with the print's age. Marks\/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's photo to get a better understanding of the condition.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":44436878229619,"sku":"CA6889-6","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/CA6889-6_7404c166-29d7-4e7f-a03b-2f0446977583.jpg?v=1772923419"}],"url":"https:\/\/www.authenticvintageposters.com\/collections\/vendre.oembed?page=2","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}