{"product_id":"axa-margarine-robys-robert-wolf","title":"AXA Margarine by Robys","description":"\u003cdiv\u003e\n\u003cp\u003eThis authentic stone lithograph was executed by the French commercial artist Robys in 1934 and stands as a scarce survivor of inter war French advertising design. Posters from this period were produced for short term display and were rarely preserved, making original examples increasingly difficult to find today. Robys builds the composition around a striking bilateral symmetry. A professional chef and a domestic cook anchor each side of the image while the AXA margarine package rises to the apex of a triangular structure, giving the product unmistakable prominence.\u003c\/p\u003e\n\u003cp\u003eThe poster was commissioned by Société Astra, a Parisian food products company, to promote their AXA margarine at a time when butter substitutes still faced resistance from consumers. The tagline “Pour La Cuisine, Pour La Table” directly addresses this challenge, positioning the product as suitable both for cooking and for the dining table, roles traditionally reserved for butter within French gastronomy.\u003c\/p\u003e\n\u003cp\u003ePrinted in Paris by Établissements Marboeuf under their Affiches Elita imprint, the work reflects the technical refinement of French stone lithography during the 1930s. Its limited palette of red, green, yellow, and white delivers bold visual clarity while maintaining efficient production. Today, original lithographs from this era, particularly commercial food advertising examples in presentable condition, are far less common on the market, making pieces like this especially desirable to collectors of French graphic design.\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 63.0\" x 47.0\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Robys\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good to Very Good, Age-appropriate wear, fading and toning. Conservation mounted on linen. Original fold lines have been restored. Various areas of color touch up along original fold lines. Small areas of restoration points along original fold lines. Large faint diagonal fold through lower and center right quadrant. Light creases in lower left border. Faint background scuffs.  Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":44435603521651,"sku":"P6740-1","price":4540.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/axa-m_e74f2190-fd42-49d7-b526-1c4b9ec8326c.jpg?v=1773170891","url":"https:\/\/www.authenticvintageposters.com\/en-nl\/products\/axa-margarine-robys-robert-wolf","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}