{"product_id":"cca-1965-70-konyv-temaju-reklamaplaka","title":"Winter Book Fair, Hungarian Tram Poster","description":"\u003cp\u003eThis little poster advertising the Téli Könyvvásár (Winter Book Fair) represents the Hungarian tradition of villamosplakát, small-format advertising posters designed specifically for display inside Budapest's extensive tram network. Dating to the late 1960s, the work exemplifies the creative latitude afforded to graphic designers during Hungary's Kádár era, when cultural promotion was encouraged within a framework of socialist values.\u003c\/p\u003e\u003cp\u003eThe anthropomorphic snowman, rendered in bold black outlines with flat color fills in blue, yellow, and orange-red, demonstrates the synthesis of folk whimsy and modernist reduction characteristic of Hungarian graphic design during this period. The integration of text within the figure's body reflects practical considerations of the small format while creating visual unity. Printer's marks indicate production in Budapest with a run of 18,000 copies.\u003c\/p\u003e\u003cp\u003eThe poster belongs to a documented set of three book-themed tram advertisements, attributed in contemporary sources to designers László Sós and Éva Kemény, both significant figures in Hungarian applied graphics of the mid-twentieth century.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9.0\" x 6.25\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45376893550707,"sku":"P8661","price":104.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_f2df8bce-50d2-4ecf-8ebc-bdd533d4e159.jpg?v=1787256661","url":"https:\/\/www.authenticvintageposters.com\/en-nl\/products\/cca-1965-70-konyv-temaju-reklamaplaka","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}