{"product_id":"ceinture-de-laine-by-jori-morin-ca-1958","title":"Docteur Gibaud, Wool Belts","description":"\u003cdiv\u003e\n\u003cp\u003eThis original late 1950s French advertising poster by Jori Morin was created for the Docteur Gibaud wool support belt, a medical garment designed to keep the lower back warm and flexible. Morin’s playful, modernist illustration style makes the piece instantly memorable. A bright red figure bends forward in an exaggerated stretch, revealing the belt in action, while bold colors and thick expressive outlines give the design a lively, almost cartoon like punch.\u003c\/p\u003e\n\u003cp\u003ePost war French poster design embraced humor and simplified forms as a way to make functional products feel approachable, and Morin excelled at this blend of clarity and charm. The bright yellow background, tilted composition and oversized typography create a graphic rhythm that pulls the viewer in, transforming a medical accessory into a piece of bold mid century design.\u003c\/p\u003e\n\u003cp\u003eProduced for Sporflex and printed in France, this poster represents the era when advertising art moved toward clean silhouettes, stripped down color palettes and witty visual communication. Today it stands as a vivid example of 1950s French graphic design, prized by collectors for its warmth, humor and unmistakable visual personality. *Please note poster is mounted on conservation linen. \u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 38.5\" x 25.5\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Jori Morin\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Conservation mounted on linen. Light border wear. Toning near outer edges. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":44100474798195,"sku":"P6731-2","price":349.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/wool.jpg?v=1764204353","url":"https:\/\/www.authenticvintageposters.com\/en-nl\/products\/ceinture-de-laine-by-jori-morin-ca-1958","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}