{"product_id":"manifesto-publicitario-4","title":"Honor Guard, Kadol Pharmaceuticals","description":"\u003cp\u003eThis pharmaceutical advertising represents the intersection of commercial marketing and historical illustration in mid-century France. Produced for Laboratoires Midy, a pharmaceutical establishment founded in 1718, the poster advertises Polisilon (methylpolysiloxane gel), indicated for gastric ailments including pain, heartburn, esophagitis, and gastroduodenal ulcer treatment.\u003c\/p\u003e\u003cp\u003eThe subject, identified in the header as 'Guardia d'Onore, Regno di Napoli,' depicts an Honor Guard officer from the Kingdom of Naples during the Napoleonic period (1806-1815). The uniform details are rendered with reasonable historical accuracy: the distinctive bicorn with tricolor cockade, the heavily frogged white dolman jacket typical of Hussar-influenced cavalry dress, red overalls, and cavalry boots. The officer carries a curved saber and wears the characteristic sash of his rank.\u003c\/p\u003e\u003cp\u003eMidy Laboratories' practice of commissioning historical military illustrations for pharmaceutical advertising created a distinctive visual identity while appealing to French national pride in the Napoleonic legacy. These posters functioned as point-of-sale displays in pharmacies and have become collectible as both pharmaceutical ephemera and decorative art.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 37.5\" x 13.5\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good, Age-appropriate wear, fading and toning. General border wear. Scattered background creases. Periodic vertical creases in graphic. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.\u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":39740594454643,"sku":"P1697","price":87.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_38eb54d2-1bba-4c76-b955-2705e2a93ce8.jpg?v=1781643375","url":"https:\/\/www.authenticvintageposters.com\/en-nl\/products\/manifesto-publicitario-4","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}