{"product_id":"nakou-shoten-6-1638-10-09","title":"Postal Rate Chart, Japanese Hikifuda Ad","description":"\u003cp\u003eThis remarkable Meiji-era woodblock print captures the fascinating intersection of traditional Japanese popular culture and the modernization of everyday life. Two kabuki actors in full theatrical costume and makeup present a detailed chart announcing revised parcel post rates, transforming the imagery of ukiyo-e actor prints into an advertisement for Japan’s developing postal system. Using recognizable theatrical figures was an effective way to introduce modern government services through imagery already familiar and appealing to the public.\u003c\/p\u003e\u003cp\u003eJapan established its modern postal system during the early Meiji period, drawing heavily on Western models as the country rapidly developed new transportation, communication, and government infrastructure. Here, postal rates listed in sen become part of the theatrical composition itself, surrounded by expressive actors and delicate cherry blossoms. Kabuki performers were among the great celebrities of the era, making their imagery a natural vehicle for attracting attention and communicating information to a broad audience.\u003c\/p\u003e\u003cp\u003eLikely produced in one of Japan’s major publishing and theatrical centers, this print represents a period when traditional woodblock printing was increasingly adapted for advertising, public information, and modern commerce. It offers a compelling glimpse into a Japan balancing two worlds: the centuries-old visual language of kabuki and ukiyo-e alongside the new infrastructure of a rapidly modernizing nation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9.0\" x 13.5\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear. Paper toning in accordance with the print's age. Marks\/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's image to get a better understanding of the condition.\u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45333247230067,"sku":"AP8473","price":208.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_0375ed63-5680-48e9-87bb-eee4af9c1ef6.jpg?v=1786990940","url":"https:\/\/www.authenticvintageposters.com\/en-nl\/products\/nakou-shoten-6-1638-10-09","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}