{"product_id":"reefer-madness-special-poster-1972","title":"Reefer Madness","description":"\u003cp\u003eThis screening announcement poster documents an early instance of the Reefer Madness cult phenomenon in Madison, Wisconsin. The original 1936 propaganda film, produced by church groups to warn parents about the supposed dangers of marijuana, had been largely forgotten until its rediscovery by counterculture audiences in the late 1960s and early 1970s.\u003c\/p\u003e\u003cp\u003eThe poster's typography exemplifies early 1970s vernacular design: the rounded, three-dimensional lowercase title treatment reflects the influence of psychedelic poster art filtered through mainstream commercial practice. The central image, a high-contrast halftone reproduction of a film still, is framed by deliberately ironic promotional text that would have been read as comedy by the intended audience.\u003c\/p\u003e\u003cp\u003eThe venue information (240 W. Gilman, the Women's Building) places this firmly within Madison's student counterculture milieu. The University of Wisconsin was a center of anti-war activism and progressive politics, making it an ideal location for the ironic appreciation of government-sponsored drug propaganda. This poster represents primary documentation of underground film exhibition practices and the emergence of camp sensibility in American popular culture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 16.25\" x 10.25\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Original fold lines present. Soft creases. General border wear. Light background scuffs. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45280481083507,"sku":"P8357","price":178.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_606e5dee-0988-4a4d-9d19-fe7d8607bd57.jpg?v=1784933357","url":"https:\/\/www.authenticvintageposters.com\/en-nl\/products\/reefer-madness-special-poster-1972","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}