{"product_id":"rhum-diecut","title":"Rhum Negrita","description":"\u003cdiv\u003e\n\u003cp\u003eThis horizontal advertising poster for Rhum Negrita exemplifies the visual language of French commercial illustration during the post-war period, circa 1950s. Produced by the Parisian printing establishment Georges Lang, as evidenced by the imprint at lower left, the work demonstrates the period's characteristic approach to spirits advertising: bold chromatic contrasts, simplified figural representation, and direct product demonstration.\u003c\/p\u003e\n\u003cp\u003eThe composition strategically presents dual applications of the rum - the traditional baba au rhum (a yeast cake soaked in rum syrup, here rendered as a distinctive fluted mold) and a contemporary cocktail presentation with citrus garnish. This marketing strategy positioned Negrita as both a culinary ingredient and a sophisticated beverage choice, appealing to domestic consumers and café culture alike.\u003c\/p\u003e\n\u003cp\u003eThe Negrita brand, produced by Bordeaux-based Bardinet since 1857, drew its name and imagery from associations with Caribbean rum production. This poster represents significant primary source material for scholars examining colonial imagery in European advertising, the evolution of brand identity, and the technical development of commercial lithography in mid-twentieth-century France.\u003cbr\u003e\n \u003cbr\u003e\nPlease note: this example is a die cut poster that has been linen backed. The image follows the original contour shape and cuts off at the bow of the headscarf, preserving the distinctive die cut silhouette rather than a standard rectangular format.\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 37.75\" x 20.75\"\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Original fold lines have been professionally restored. Areas of light wear along original folds. Faint stray printer marks. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":43938154840179,"sku":"P6686-2","price":572.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/RHUM-M.jpg?v=1771717677","url":"https:\/\/www.authenticvintageposters.com\/en-nl\/products\/rhum-diecut","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}