{"product_id":"trag-um-deiner-augen-willen-vom-optiker-die-sonnenbrillen-by-hofmann-studio-ca-1954","title":"Protect Your Eyes, Austrian Public Health","description":"\u003cp\u003eThis lithographic poster, produced by Atelier Hofmann and printed by Josef Eberle in Vienna, represents a noteworthy example of Austrian commercial graphic design from the mid-1950s. The work functions as trade association advertising, promoting the services of professional opticians through a public health framework centered on UV eye protection.\u003c\/p\u003e\u003cp\u003eThe composition employs a dramatically cropped close-up of a stylized human eye positioned above a lowered sunglasses frame, rendered in a limited palette of red, yellow, cyan, black, and gray. The geometric simplification of forms and bold color blocking reflect the influence of Swiss International Style while maintaining distinctly Austrian characteristics. The typography utilizes a clean sans-serif face with strategic color emphasis on the word 'Optiker.'\u003c\/p\u003e\u003cp\u003eThe poster emerges from a specific moment in Austrian history, as the nation transitioned from Allied occupation to full sovereignty. Consumer protection messaging and public health campaigns became important components of the emerging welfare state model. This piece demonstrates how commercial design served both mercantile and civic functions in post-war European society.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 46.75\" x 33.25\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Atelier Hofmann\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Note 1\" of border creases along left border. General scattered background creases in lower areas. Faint age spotting scattered in background. Original center fold present. General border wear. Minor repaired border tears. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45055834652787,"sku":"P7982","price":743.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_1bd732a0-7724-4744-b43f-dad16eb1baa1.jpg?v=1781636802","url":"https:\/\/www.authenticvintageposters.com\/en-nl\/products\/trag-um-deiner-augen-willen-vom-optiker-die-sonnenbrillen-by-hofmann-studio-ca-1954","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}