{"product_id":"2-vendre-cover","title":"Hooked on Sales- Vendre Cover","description":"\u003cdiv\u003e\n\u003cp\u003eThis April 1930 cover of Vendre transforms trade publishing into high art. The French sales and advertising magazine commissioned a brilliantly witty design: a bold red fish caught on a hook, a visual metaphor for the art of 'landing' customers that would have delighted the magazine's readership of advertising professionals and sales executives.\u003c\/p\u003e\n\u003cp\u003eThe geometric composition epitomizes late Art Deco graphic design, with its tilted gray rectangle, striking limited color palette, and masterful modernist typography. The title 'VENDRE' (To Sell) features an angular V that echoes the fish's tail, while text spirals vertically announcing the publication's focus on 'Organisation Commerciale, Publicité, Vente.'\u003c\/p\u003e\n\u003cp\u003eA standout piece for collectors of interwar French graphic design, this cover captures the moment when advertising was professionalizing into a sophisticated discipline, and doing so with unmistakable Parisian flair.\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 10.5\" x 8.5\"\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Fair, * Please note that this listing is for the cover artwork, and not the magazine as a whole. Age-appropriate wear. Paper toning in accordance with the print's age. Marks\/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's photo to get a better understanding of the condition.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":44436878033011,"sku":"CA6889-3","price":85.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/CA6889-3.jpg?v=1772915962","url":"https:\/\/www.authenticvintageposters.com\/products\/2-vendre-cover","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}