{"product_id":"cca-1965-70-konyv-temaju-reklamaplaka-3-posters-2","title":"Book Lottery by So-Ky, Hungarian Tram Poster","description":"\u003cp\u003eThis 1966 tram poster represents a significant artifact of Hungarian socialist-era graphic design, executed by the collaborative team of László Sós (1922-2016) and Éva Kemény (1929-2011), who signed their work with the combined monogram 'So-Ky.' The piece was commissioned by ÁKU (Állami Könyvterjesztő Vállalat), the State Book Distribution Company, to promote a book lottery as part of broader cultural literacy initiatives.\u003c\/p\u003e\u003cp\u003eThe design employs an aggressive typographic approach that reflects both Constructivist heritage and contemporary Swiss modernist influences filtered through a distinctly Hungarian sensibility. The restricted tricolor palette of olive green, orange, and crimson achieves maximum visual impact within the constraints of economical printing. The integration of a target motif and automotive silhouette creates a visual hierarchy that communicates both chance and reward.\u003c\/p\u003e\u003cp\u003ePrinted by the Egyetemi Nyomda using gravure techniques, as indicated by the production credit 'mélynyomása,' this poster survives as documentary evidence of state cultural apparatus leveraging sophisticated design to promote socialist educational goals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9.25\" x 6.5\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e So-Ky\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45376893911155,"sku":"P8663","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_c1b688ae-8f9d-4cab-a392-5132211a36d5.jpg?v=1787259131","url":"https:\/\/www.authenticvintageposters.com\/products\/cca-1965-70-konyv-temaju-reklamaplaka-3-posters-2","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}