{"product_id":"ephemera-1","title":"Japanese Food Guide, Pharmaceutical Ad","description":"\u003cp\u003eThis Japanese pharmaceutical advertisement from the early Showa period combines household medicine promotion with practical health and fire safety messaging. The surrounding illustrated panels present a food combination guide known as kuiawase, based on traditional Japanese beliefs that certain foods should not be eaten together.\u003c\/p\u003e\u003cp\u003eThe individual panels depict foods ranging from everyday ingredients such as sweet potato, corn, eggs, and mushrooms to seafood including abalone, shrimp, crab, and various fish. Such guides warned against combinations traditionally believed to cause illness or digestive problems, reflecting health practices that had circulated in Japan for generations.\u003c\/p\u003e\u003cp\u003eAt the center, dramatic flames rise above an industrial district, serving as a fire safety warning during a period when Japan's densely populated, largely wooden cities remained particularly vulnerable to devastating fires. The advertisement paired this practical household information with the promotion of a patent medicine, described along the lower portion as providing quick relief. This combination of useful information and product advertising was an effective way for pharmaceutical companies to keep their name and medicine visible within the home.\u003c\/p\u003e\u003cp\u003eThe colorful printing, clean registration, and graphic arrangement reflect the high quality of Japanese commercial printing during the early Showa era. Intended as disposable advertising material, surviving pre-war examples also provide a fascinating record of everyday Japanese life, from popular foods and traditional health beliefs to the domestic concerns of the period.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 10.5\" x 5.0\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear. Paper toning in accordance with the print's age. Marks\/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's image to get a better understanding of the condition.\u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45333251555443,"sku":"AP8477","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_332b39e3-7ed3-4f02-b283-e29aeedb66bb.jpg?v=1786994599","url":"https:\/\/www.authenticvintageposters.com\/products\/ephemera-1","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}