{"product_id":"fernet-visconti-vintage-poster","title":"Fernet Visconti","description":"\u003cdiv\u003e\n\u003cp\u003eThis original 1950 Argentine advertising poster was designed by Juan Landi for Fernet Visconti, a celebrated bitter long associated with Argentine aperitif culture. Produced during a golden moment for graphic advertising in Argentina, the poster reflects the era’s embrace of humor, clarity, and instantly legible storytelling.\u003c\/p\u003e\n\u003cp\u003eThe slogan “está en la gloria…” translates to “it’s in heaven” or “it’s heavenly,” a playful nod to both the drink’s elevated status and the lighthearted tone Landi was known for. Rather than relying on elegance or restraint, the message leans fully into charm, wit, and accessibility, hallmarks of mid century Argentine commercial art.\u003c\/p\u003e\n\u003cp\u003eJuan Landi’s work sits at the intersection of illustration and advertising, where personality mattered as much as product recognition. Posters like this were designed to stop passersby in their tracks, create a smile, and make the brand unforgettable, all while capturing the optimistic spirit of postwar Argentina and its growing visual identity.\u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 36.0\" x 52.5\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Juan Landi\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Conservation mounted on linen. Original fold lines have been professionally restored. Fading along original fold lines. Faint background scuffs. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":44098633138291,"sku":"P6693-1","price":1100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/fernet_b4ed64a5-570b-4d5d-ba66-c1b930b555d2.jpg?v=1769113979","url":"https:\/\/www.authenticvintageposters.com\/products\/fernet-visconti-vintage-poster","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}