{"product_id":"gancia-vermouth","title":"Gancia Vermouth","description":"\u003cp\u003eThis commanding advertising poster by Golia (Eugenio Colmo) for Gancia Vermouth Bianco captures the elegance of 1930s Italian commercial art at its finest. A masked figure in elaborate Carnival costume, draped in a dramatic red and black cape, raises a glass of the celebrated vermouth against a luminous golden ground. The composition draws on the visual traditions of Venice's masquerade and the commedia dell'arte, transforming a simple product advertisement into a celebration of Italian style and sophistication.\u003c\/p\u003e\u003cp\u003eGolia was among the most accomplished Italian poster artists of his generation, known for his bold graphic sensibility and elegant figure work. This large-format lithograph, printed by Gros-Monti \u0026amp; Cie in Turin, demonstrates the remarkable quality of Italian commercial printing during this period. The limited palette of gold, navy, red, and black creates maximum visual impact while the confident draftsmanship gives the masked reveler a sense of movement and personality.\u003c\/p\u003e\u003cp\u003eGancia, founded in Piedmont in 1850, remains one of Italy's most prestigious producers of vermouth and sparkling wine. A striking example of Italian Art Deco advertising that would anchor any collection of European commercial art or beverage memorabilia.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 78.0\" x 53.0\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Golia (Eugenio Colmo)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good, Conservation mounted on linen. Original lower center fold has been restored. Scattered background scuffs in central figure. Areas of creases and various repaired tears in outer margin. Faint stray printer marks. Creasing in yellow background along outer left border. Three inch repaired tear in lower left. Two blemishes in lower right border. Partial diaganol crease under feet of central figure. *Some blemishes may be difficult to see due to lighting contrast, additional photos available upon request. \u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":42230785179763,"sku":"P3414","price":1350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/poster-3820-research-detail-ganc-m-ublu5GAs9Y5x5YrmjOSmg0YjAvAx9t.png?v=1782500810","url":"https:\/\/www.authenticvintageposters.com\/products\/gancia-vermouth","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}