{"product_id":"manifesto-publicitario-1","title":"Lanciere, Kadol Pharmaceuticals","description":"\u003cp\u003eThis advertising poster brings together two distinct French traditions: the beloved Images d'Épinal popular print style and mid-century pharmaceutical marketing. Produced by the legendary Imagerie Pellerin of Épinal, a printworks founded in 1796 and famous throughout France for its colorful popular prints, this piece depicts a lanciere (lancer) in full ceremonial uniform. The soldier stands in crisp profile, his blue uniform rendered with characteristic diagonal hatching, complemented by vivid red accents at collar, cap, and trouser stripe.\u003c\/p\u003e\u003cp\u003eThe poster advertises KADOL, a topical anti-inflammatory medication containing Fenilbutazone, produced by MIDY laboratories (established 1718). This marriage of nostalgic military imagery with modern pharmaceutical advertising was a common European strategy in the early 1960s, lending products an air of tradition and reliability. The Imagerie Pellerin credit appears discretely at lower right, confirming the prestigious provenance of this commercial adaptation.\u003c\/p\u003e\u003cp\u003eA distinctive example of how traditional French popular art was repurposed for commercial ends, this poster offers collectors an unusual opportunity to acquire Pellerin's work in an advertising context. The bold vertical format and eye-catching color scheme would have commanded attention in pharmacies and medical offices throughout France.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 35.5\" x 13.5\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Imagerie Pellerin\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good to Very Good, Age-appropriate wear, fading and toning. General border wear. Scattered background creases. General border wear. Periodic vertical creases in graphic. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.\u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":39740594258035,"sku":"P1694","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_c4408bee-b77b-4ecc-a1e8-14d5bb447ec1.jpg?v=1781642612","url":"https:\/\/www.authenticvintageposters.com\/products\/manifesto-publicitario-1","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}