{"product_id":"saxoleine-courrier-francais-supplement-by-jules-cheret-1896","title":"Saxoléine by Jules Chéret","description":"\u003cp\u003eThis original stone lithograph by Jules Chéret, known as “the father of the modern poster,” is a vibrant example of Belle Époque advertising art. Published as a supplement to \u003cem\u003eLe Courrier Français\u003c\/em\u003e on January 26, 1896, and printed by Imprimerie Chaix’s dedicated Ateliers Chéret, the poster was created for Saxoléine, a petroleum lamp oil brand marketed for its purity and safety.\u003c\/p\u003e\u003cp\u003eThe composition features Chéret’s iconic “Chérette,” the joyful, red-haired female figure who became his artistic signature across hundreds of posters. Her luminous yellow dress, energetic pose, and gesture toward the glowing lamp connect feminine elegance with modern domestic comfort. Chéret’s use of vivid yellow, red, and blue demonstrates his mastery of color lithography and helped transform advertising into a collectible art form.\u003c\/p\u003e\u003cp\u003eSaxoléine’s printed claims, “extra-blanc,” “déodorisé,” and “ininflammable,” emphasized that the oil was extra white, deodorized, and safe for household lamp use. Sold in sealed five-liter cans, it appealed to a growing consumer market seeking cleaner and more reliable lighting. Created during the height of the Paris poster craze, when collectors avidly sought fresh designs from the streets, this work reflects both Chéret’s commercial brilliance and the democratization of art through modern advertising.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 15.25\" x 22.5\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Jules Chéret\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Conservation mounted on older linen backing, trimmed to edge. Minute paper loss in upper corners. Original centerfold present. Minute color loss along original centerfold. Fold along center line, no impact on laying flat. Light creasing in lower areas. Small lower border tears. General border wear. Small diaganol fold in upper left corner. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45055829803123,"sku":"P7977","price":875.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_3e38453c-1efc-446a-b3bf-eb91bd4065c6.jpg?v=1780174441","url":"https:\/\/www.authenticvintageposters.com\/products\/saxoleine-courrier-francais-supplement-by-jules-cheret-1896","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}