{"product_id":"tweede-nederlandsche-jaarbeurs-te-utrecht","title":"Netherlands Trade Fair","description":"\u003cp\u003eThis lithographic poster advertising the Tweede Nederlandsche Jaarbeurs te Utrecht (Second Netherlands Trade Fair at Utrecht), held February 25 through March 9, 1918, represents a significant artifact of Dutch commercial and graphic design history. Created by the artist Cordel and printed by Drukkerij Kotting of Amsterdam, the work demonstrates the transition from Art Nouveau decorative principles toward a more bold, modern graphic approach.\u003c\/p\u003e\u003cp\u003eThe iconographic program unites traditional Dutch national symbolism with industrial modernism. The Netherlands coat of arms lion, rendered in aggressive profile with flowing mane, emerges from and interacts with mechanical gearing, suggesting the nation's ambition to harness industrial progress. The limited color palette of orange and dark blue references the Dutch national colors while creating graphic impact suitable for street posting.\u003c\/p\u003e\u003cp\u003eContextually, the Jaarbeurs was founded in 1917 during Dutch neutrality in WWI, positioning Utrecht as a commercial center when traditional European trading venues were disrupted. This poster documents the institution's second year and the confidence of Dutch commercial interests during a period of continental upheaval.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 31.0\" x 43.0\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Cordel\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good, Age-appropriate wear, fading and toning. Various repaired outer border tears. Areas of amateur restoration in outer corners to mend paper loss. Large repaired tear in upper center. Abrasion in lower center border. Various background scuffs. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request. \u003c\/p\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":45288637399155,"sku":"P8445","price":850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/edited_00376d64-982f-4b91-b46e-cf83be71937c.jpg?v=1785966678","url":"https:\/\/www.authenticvintageposters.com\/products\/tweede-nederlandsche-jaarbeurs-te-utrecht","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}