{"product_id":"two-vintage-ski-posters-including-hoffman-gene","title":"Ski with Care, Mammoth Mountain","description":"\u003cdiv\u003e\n\u003cp\u003eThis original 1960 ski safety poster stars Mogul Mike, the cheerful cowboy skier created to teach mountain etiquette with humor and personality. Produced for the Inyo National Forest and the Mammoth Mountain area, the design reflects a moment when American ski culture was expanding rapidly and resorts used friendly characters to help newcomers learn the rules of the slopes.\u003c\/p\u003e\n\u003cp\u003eMogul Mike glides across the top of the poster in his wide brim hat, goggles, and shearling jacket, setting the tone for the illustrated panels below. Each vignette explains a key safety point, from yielding on trails to keeping control on downhill runs. The playful cartoon style makes the information approachable, and the clear storytelling ensures the lessons stay memorable.\u003c\/p\u003e\n\u003cp\u003eWith its bright colors, vintage typography, and classic animated charm, the poster captures the look and energy of early Mammoth Mountain advertising. It brings a warm sense of nostalgia to any interior and fits beautifully in cabins, ski homes, lodges, and spaces that celebrate retro mountain culture. *Please note this poster is backed on conservation linen. \u003c\/p\u003e\n\u003cp data-label=\"Size\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 24.0\" x 18.0\"\u003c\/p\u003e\n\u003cp data-label=\"Artist\"\u003e\u003cstrong\u003eArtist:\u003c\/strong\u003e Roesch\u003c\/p\u003e\n\u003cp data-label=\"Condition\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good, Age-appropriate wear, fading and toning. Conservation mounted on linen. Minor restored tears in lower left border. Faint background scuffs. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Authentic Vintage Posters","offers":[{"title":"Default Title","offer_id":44126485807219,"sku":"P6733-6-1","price":400.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0088\/3005\/8556\/files\/MIKE.jpg?v=1764796052","url":"https:\/\/www.authenticvintageposters.com\/products\/two-vintage-ski-posters-including-hoffman-gene","provider":"Authentic Vintage Posters","version":"1.0","type":"link"}