Medicine and pharmaceuticals gave commercial artists a surprisingly rich brief: remedies, tonics, and health products all needed to persuade, and the best designers rose to the occasion. From Belle Époque tonic posters to Red Cross wartime appeals, the subject spans nearly every graphic tradition of the 19th and 20th centuries. Leonetto Cappiello alone produced some of the most arresting pharmaceutical advertising of the early 1900s. The period originals here reflect that full range.