Georges Léonnec built his career at the intersection of wit and elegance that defined French illustrated magazines in the early 20th century. He is best known for his long association with La Vie Parisienne, a publication that treated its covers and interior illustrations as showcases for the pleasures and fashions of Parisian life. Léonnec brought the same sensibility to advertising work for clients like Byrrh apéritif and the Casino de Paris. The originals from this tradition are works of commercial illustration at its most self-assured.