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Item Type: Antique Print
Year: c.1910 - 116 years old
Size: 14.75" x 10.0" (37cm x 25cm)
Condition:
This colorful Japanese hikifuda, or advertising handbill, was produced for Kumazawa Shoten, a textile merchant in Ichinomiya, Aichi Prefecture, one of Japan’s historic centers of textile and weaving production. The design borrows from the traditional bijin-ga tradition of portraying beautiful women, showing an elegantly dressed woman in a purple kimono with a formal shimada hairstyle and floral kanzashi ornaments. During the Meiji period, familiar imagery from ukiyo-e was increasingly adapted for the rapidly developing world of commercial advertising.
The textiles surrounding her provide a fascinating glimpse into the period. Most striking is the repeating pattern of artillery cannons and Rising Sun flags, imagery associated with the wave of military and patriotic motifs that entered Japanese popular culture around the Sino-Japanese and Russo-Japanese wars. The juxtaposition is particularly compelling: an idealized image of traditional Japanese beauty appears alongside fabrics celebrating the increasingly modern and militarized nation. Produced through multicolor printing, the elaborate patterns and brilliant palette also demonstrate how traditional Japanese printmaking aesthetics could be put to distinctly modern commercial use.
Hikifuda were inexpensive advertisements distributed by merchants to promote their businesses and goods, making them an important precursor to modern Japanese advertising. Because they were everyday commercial ephemera rather than artworks intended for preservation, many were ultimately discarded. This surviving example brings together fashion, commerce, traditional beauty culture, textile history, and the changing identity of modern Japan, while its connection to Ichinomiya places it within a region whose textile industry has remained important for generations.
Size: 10.0" x 14.75"
Condition: Very Good, Age-appropriate wear. Paper toning in accordance with the print's age. Marks/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's image to get a better understanding of the condition.
Age-appropriate wear. Paper toning in accordance with the print's age. Marks/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's image to get a better understanding of the condition.
We us a widely recognized 6 scale system to grade our posters.
All items are carefully hand-packed and shipped in a sturdy tube within 3 business days of payment unless otherwise indicated. Some items which were previously folded or not suitable for rolling will be sent in a flat pack. Please note that an adult signature may be required upon delivery, so we are unable to ship to PO boxes.
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Our Guarantee
All of our posters are guaranteed to be authentic and as described in the product description to the best of our knowledge and belief, and in good faith. Quite simply, if you are not satisfied with your purchase for any reason, simply contact us within 14 days of receipt and we'll gladly accept your return, providing the item is in the same condition as it was sent.
Returns
Our policy lasts 14 days. If 14 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.
To be eligible for a return, your item must be in the same condition that you received it. It must also be sent in the original packaging.
There are certain situations where only partial refunds are granted (if applicable). Any item not in its original condition, is damaged or missing parts for reasons not due to our error. Any item that is returned more than 14 days after delivery may also be ineligible.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within two business days. Original shipping costs are not refundable.
Shipping
To return your product, you should mail your product to:
Authentic Vintage Posters- RETURNS
7514 Girard Ave
STE 1615
La Jolla, CA 92037
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
If you are returning an item over $75, you should consider using a trackable shipping service and purchasing shipping insurance. We can't guarantee that we will receive your returned item.
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