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FREE Standard Shipping on USA orders over $125
This original late 1950s French advertising poster by Jori Morin was created for the Docteur Gibaud wool support belt, a medical garment designed to keep the lower back warm and flexible. Morin’s playful, modernist illustration style makes the piece instantly memorable. A bright red figure bends forward in an exaggerated stretch, revealing the belt in action, while bold colors and thick expressive outlines give the design a lively, almost cartoon like punch.
Post war French poster design embraced humor and simplified forms as a way to make functional products feel approachable, and Morin excelled at this blend of clarity and charm. The bright yellow background, tilted composition and oversized typography create a graphic rhythm that pulls the viewer in, transforming a medical accessory into a piece of bold mid century design.
Produced for Sporflex and printed in France, this poster represents the era when advertising art moved toward clean silhouettes, stripped down color palettes and witty visual communication. Today it stands as a vivid example of 1950s French graphic design, prized by collectors for its warmth, humor and unmistakable visual personality. *Please note poster is mounted on conservation linen.
Size: 38.5" x 25.5"
Artist: Jori Morin
Condition: Very Good, Age-appropriate wear, fading and toning. Conservation mounted on linen. Light border wear. Toning near outer edges. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.
Age-appropriate wear, fading and toning. Conservation mounted on linen. Light border wear. Toning near outer edges. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.
We us a widely recognized 6 scale system to grade our posters.
All items are carefully hand-packed and shipped in a sturdy tube within 3 business days of payment unless otherwise indicated. Some items which were previously folded or not suitable for rolling will be sent in a flat pack. Please note that an adult signature may be required upon delivery, so we are unable to ship to PO boxes.
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Posters
Antique Prints, Cover Art & Illustrations
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Our Guarantee
All of our posters are guaranteed to be authentic and as described in the product description to the best of our knowledge and belief, and in good faith. Quite simply, if you are not satisfied with your purchase for any reason, simply contact us within 14 days of receipt and we'll gladly accept your return, providing the item is in the same condition as it was sent.
Returns
Our policy lasts 14 days. If 14 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.
To be eligible for a return, your item must be in the same condition that you received it. It must also be sent in the original packaging.
There are certain situations where only partial refunds are granted (if applicable). Any item not in its original condition, is damaged or missing parts for reasons not due to our error. Any item that is returned more than 14 days after delivery may also be ineligible.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within two business days. Original shipping costs are not refundable.
Shipping
To return your product, you should mail your product to:
Authentic Vintage Posters- RETURNS
7514 Girard Ave
STE 1615
La Jolla, CA 92037
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
If you are returning an item over $75, you should consider using a trackable shipping service and purchasing shipping insurance. We can't guarantee that we will receive your returned item.
We Buy Posters