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This theatrical half-sheet for Ray McCarey's "It Happened in Flatbush" (20th Century-Fox, 1942) exemplifies the studio system's approach to promoting B-picture programmers during the early war years. The anonymous studio artist employed a hybrid compositional strategy common to the period: a dominant illustrated cartoon figure rendered in bold primary colors occupies the action space, while photographic portraits of the romantic leads establish star appeal in an inset vignette.
The iconographic program is noteworthy for its integration of baseball imagery with wartime patriotism. The exaggerated cartoon batter, wearing the distinctive Brooklyn Dodgers uniform with its characteristic 'B' cap logo, embodies the energetic optimism that baseball films projected during a period of national anxiety. The presence of the "Let's Go! Keep 'Em Flying" aviation support logo, one of several patriotic emblems studios incorporated into promotional materials following Pearl Harbor, situates this artifact within the broader context of Hollywood's coordinated morale-building efforts.
The half-sheet format, designed for horizontal lobby display, offered theater owners a visually distinct alternative to the standard vertical one-sheet. This example demonstrates the format's capacity for dynamic horizontal compositions that exploit the baseball diamond's inherent lateral action. As a document of both cinema history and material culture, the poster illuminates the entertainment industry's role in maintaining civilian morale during total war.
Size: 22.0" x 28.0"
Condition: Very Good, Age-appropriate wear, fading and toning. Original fold lines present. Light creasing near fold lines, light corner wear. Partial vertical fold in lower right. Faint background creases. Crease to right of figures head near right margin. Light scuffs. General border wear. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.
Age-appropriate wear, fading and toning. Original fold lines present. Light creasing near fold lines, light corner wear. Partial vertical fold in lower right. Faint background creases. Crease to right of figures head near right margin. Light scuffs. General border wear. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.
We us a widely recognized 6 scale system to grade our posters.
All items are carefully hand-packed and shipped in a sturdy tube within 3 business days of payment unless otherwise indicated. Some items which were previously folded or not suitable for rolling will be sent in a flat pack. Please note that an adult signature may be required upon delivery, so we are unable to ship to PO boxes.
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Posters
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Our Guarantee
All of our posters are guaranteed to be authentic and as described in the product description to the best of our knowledge and belief, and in good faith. Quite simply, if you are not satisfied with your purchase for any reason, simply contact us within 14 days of receipt and we'll gladly accept your return, providing the item is in the same condition as it was sent.
Returns
Our policy lasts 14 days. If 14 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.
To be eligible for a return, your item must be in the same condition that you received it. It must also be sent in the original packaging.
There are certain situations where only partial refunds are granted (if applicable). Any item not in its original condition, is damaged or missing parts for reasons not due to our error. Any item that is returned more than 14 days after delivery may also be ineligible.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within two business days. Original shipping costs are not refundable.
Shipping
To return your product, you should mail your product to:
Authentic Vintage Posters- RETURNS
7514 Girard Ave
STE 1615
La Jolla, CA 92037
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
If you are returning an item over $75, you should consider using a trackable shipping service and purchasing shipping insurance. We can't guarantee that we will receive your returned item.
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