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What beauty! If one thing is for certain, it's that celebrated poster mastermind Leonetto Cappiello does not disappoint. Renowned across the globe as “The Father of Modern Advertising”, Cappiello redefined marketing with his fine artistic skills, fresh ideas and endless pockets of innovation in the early 1900s. This magnificent and expertly crafted stone lithograph advertises the French brand Mossant Hats.
As you can tell from the brilliant graphic work on this image, Cappiello took his time with each and every color choice. This image and its soft yellow backdrop instantly invite you in as the crimson lettering is held in perfect harmony with the three neutral-toned hats cascading bellow. Note the center glove... Capiello’s whimsical choice to add a cheeky lemon-colored glove with a pop of pink quickly draw the attention of the onlooker. What a masterpiece!
This authentic original is guaranteed to capture every eye in the room. There is no doubt it will frame expertly. Signed by the prolific "Cappiello" on the bottom right corner and mounted on linen.
Condition: Very Good. Original fold lines have been professionally restored. Minor border wear and fading. Minor paper restoration along borders. Conservation mounted on linen.
Year: c.1938 - 85 years old
Size: 46.0" x 62.5" (117cm x 159cm)
Click to see more: 1930-1939 Cappiello Fashion France Leonetto Cappiello Linen Backed Oversize 43+ Products Sale! Stone Lithograph
Some of our posters have been preserved and archived using a method referred to as "linen backing" or "mounted on linen". This is an archival process where the poster has been professionally cleaned, de-acidified, mounted on archival paper and affixed to a high quality artist canvas using a gentle wheat paste. The materials used are reversible, and the process is recognized throughout the industry as a safe and effective way to stabilize and preserve valuable posters.
Occasionally, restoration work is also completed to reduce wrinkles, repair tears and missing sections, or to remove stains.
Do you have any questions? Don't hesitate to reach out!
We're happy to answer any of your questions or provide more pictures, our goal is to help you find the perfect art for your walls.
You can reach us at: firstname.lastname@example.org
Text or call: (858) 224-2140
We us a widely recognized 6 scale system to grade our posters.
Collecting and displaying vintage posters became popular almost as the first image was rolling off the press in the late 1800's. The earliest posters were printed using a method called stone lithography, which produced vibrant colors and bold images. Posters soon appeared everywhere in Paris and beyond; it seemed that everyone was interested in the "new media" of the day. Unfortunately, almost all of these posters were destroyed during use on city walls and other outdoor displays, pasted over when the next advertisement was ready. Posters were not meant to survive the long term, making them so valuable and desired today.
Many people use a vintage poster as a focal point in a room, or to compliment (or contrast) with a particular design style. Still others display an image that has personal meaning to them; a sport they love, a place they've been or an event that has special significance. An office, restaurant, or hotel will often use vintage posters to promote their industries, or create an unforgettable and unique atmosphere. The reasons are as varied as the people who buy them, but for each one a vintage poster provides a unique piece of history that is preserved and displayed.
An original vintage poster is one that was printed and used (or intended to be used) during the time period of it's original purpose. Quite often, successful advertising posters were reprinted for continued use in new campaigns, often over a period of many years and commissioned by the advertiser or the artist, sometimes using the original plates and printing methods, or with minor modifications such as logo alteration. While values will vary, both original posters and vintage reprints have collectible value.
Reproductions, on the other hand, are simply a photographic digital copy of an original poster, and have no collectible value. Authentic Vintage Posters does not sell reproductions.
All items are carefully hand-packed and shipped in a sturdy tube within 3 business days of payment unless otherwise indicated. Some items which were previously folded or not suitable for rolling will be sent in a flat pack. Please note that an adult signature may be required upon delivery, so we are unable to ship to PO boxes. Unless otherwise noted in the product description or a special offer, shipping rates are as follows:
NOTE for International Shipments: Shipping rates do not include international taxes or duties which may be charged by your country's border customs control agency.
All of our posters are guaranteed to be authentic and as described in the product description to the best of our knowledge and belief, and in good faith. Quite simply, if you are not satisfied with your purchase for any reason, simply contact us within 14 days of receipt and we'll gladly accept your return, providing the item is in the same condition as it was sent.
Our policy lasts 14 days. If 14 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.
To be eligible for a return, your item must be in the same condition that you received it. It must also be sent in the original packaging.
There are certain situations where only partial refunds are granted (if applicable). Any item not in its original condition, is damaged or missing parts for reasons not due to our error. Any item that is returned more than 14 days after delivery may also be ineligible.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within two business days. Original shipping costs are not refundable.
To return your product, you should mail your product to:
Authentic Vintage Posters- RETURNS
7514 Girard Ave
La Jolla, CA 92037
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
If you are returning an item over $75, you should consider using a trackable shipping service and purchasing shipping insurance. We can't guarantee that we will receive your returned item.
I had a great experience wandering into this poster shop and bought a super unique piece that I love! Thanks CDAWG!
Stunning vintage poster! From start to finish communications were clear and helpful. Decided to have the poster linen backed which turned out beautifully. Will definitely be happy to purchase from them again!
Poster arrived superfast from the US (I’m in Scotland) and when I opened it up I was blown away by the quality of the poster! Will definitely be buying from here again and wouldn’t hesitate to recommend. Absolutely fab service! Thank you x
Incredible engravings! Have made several purchases in the past. Always excited to get a new addition. Shipping super fast. Service is A++++++++. Outstanding company. Will be back for more even though I’ve long run out of wall space!
This was my first purchase from Authentic Vintage Posters, and it won’t be the last. Very professional and fast shipping, excellent packing, top quality product, excellent prices; what’s not to like?
The piece is exactly as advertised; beautifully preserved and securely packaged. The shipping turnaround time was amazingly fast.
Outstanding condition. Very happy
Purchased another vintage art poster of the 1968 classic Barbarella. Was in great condition for being half a century old and is being framed as we speak. Very happy!
The poster I purchased was in pristine condition, packed expertly and customer service was great! Can't say enough great things about Authentic Posters!
The company was wonderful to deal with . . .
Looks even better in person than it did on line!
We stopped in the studio when visiting San Diego and loved all the posters. Claudia was great and spent lots of time showing us everything. Great inventory and great experience. Walked out with a little piece of history.
What an incredible find - old poster from my area near Montreal - excellent condition with great color and graphics. Took the time to buy a few other prints - love the personal service and attention.
Stumbled into this site on the hunt for something relevant for a new office and job. Found a great piece and great people and service. The print arrives quickly, carefully packed and in the (very good) condition described. Hoping these folks can locate another in this series and that I get to do business with them again.