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Item Type: Poster
Year: c.1896 - 130 years old
Artist:
Size: 22.5" x 15.25" (57cm x 39cm)
Condition:
This original stone lithograph by Jules Chéret, known as “the father of the modern poster,” is a vibrant example of Belle Époque advertising art. Published as a supplement to Le Courrier Français on January 26, 1896, and printed by Imprimerie Chaix’s dedicated Ateliers Chéret, the poster was created for Saxoléine, a petroleum lamp oil brand marketed for its purity and safety.
The composition features Chéret’s iconic “Chérette,” the joyful, red-haired female figure who became his artistic signature across hundreds of posters. Her luminous yellow dress, energetic pose, and gesture toward the glowing lamp connect feminine elegance with modern domestic comfort. Chéret’s use of vivid yellow, red, and blue demonstrates his mastery of color lithography and helped transform advertising into a collectible art form.
Saxoléine’s printed claims, “extra-blanc,” “déodorisé,” and “ininflammable,” emphasized that the oil was extra white, deodorized, and safe for household lamp use. Sold in sealed five-liter cans, it appealed to a growing consumer market seeking cleaner and more reliable lighting. Created during the height of the Paris poster craze, when collectors avidly sought fresh designs from the streets, this work reflects both Chéret’s commercial brilliance and the democratization of art through modern advertising.
Size: 15.25" x 22.5"
Artist: Jules Chéret
Condition: Very Good, Age-appropriate wear, fading and toning. Conservation mounted on older linen backing, trimmed to edge. Minute paper loss in upper corners. Original centerfold present. Minute color loss along original centerfold. Fold along center line, no impact on laying flat. Light creasing in lower areas. Small lower border tears. General border wear. Small diaganol fold in upper left corner. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.
Age-appropriate wear, fading and toning. Conservation mounted on older linen backing, trimmed to edge. Minute paper loss in upper corners. Original centerfold present. Minute color loss along original centerfold. Fold along center line, no impact on laying flat. Light creasing in lower areas. Small lower border tears. General border wear. Small diaganol fold in upper left corner. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.
We us a widely recognized 6 scale system to grade our posters.
All items are carefully hand-packed and shipped in a sturdy tube within 3 business days of payment unless otherwise indicated. Some items which were previously folded or not suitable for rolling will be sent in a flat pack. Please note that an adult signature may be required upon delivery, so we are unable to ship to PO boxes.
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Unless otherwise noted in the product description or a special offer, shipping rates are as follows:
Posters
Antique Prints, Cover Art & Illustrations
NOTE for International Shipments: Shipping rates do not include international taxes or duties which may be charged by your country's border customs control agency.
Our Guarantee
All of our posters are guaranteed to be authentic and as described in the product description to the best of our knowledge and belief, and in good faith. Quite simply, if you are not satisfied with your purchase for any reason, simply contact us within 14 days of receipt and we'll gladly accept your return, providing the item is in the same condition as it was sent.
Returns
Our policy lasts 14 days. If 14 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.
To be eligible for a return, your item must be in the same condition that you received it. It must also be sent in the original packaging.
There are certain situations where only partial refunds are granted (if applicable). Any item not in its original condition, is damaged or missing parts for reasons not due to our error. Any item that is returned more than 14 days after delivery may also be ineligible.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within two business days. Original shipping costs are not refundable.
Shipping
To return your product, you should mail your product to:
Authentic Vintage Posters- RETURNS
7514 Girard Ave
STE 1615
La Jolla, CA 92037
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
If you are returning an item over $75, you should consider using a trackable shipping service and purchasing shipping insurance. We can't guarantee that we will receive your returned item.
We Buy Posters