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This original 1936 French travel poster promotes the seaside town of Saint Valery en Caux, located along the Alabaster Coast in Normandy. Issued as part of a national tourism campaign, the design highlights the region’s appeal as a refined yet accessible destination, emphasizing leisure, fresh sea air, and maritime recreation. The bold typography and clear messaging reflect the interwar push to encourage domestic travel and coastal tourism in France.
The composition centers on the town’s lighthouse and harbor, rendered in a painterly, modern style that balances structure with movement. Sailboats glide across choppy water in the foreground, while the cliffs and hillside town rise gently behind, creating a sense of depth and calm activity. The palette of sea greens, soft blues, and warm stone tones captures the atmosphere of a working port that also served as a summer retreat. The listed attractions, tennis, casino, yachting, speak directly to the era’s vision of cultured seaside leisure.
Signed by E. Marchand and printed in France in 1936, this poster is a strong example of pre war French tourism advertising. Surviving examples are increasingly scarce, particularly in displayable condition. It stands as both a decorative coastal scene and a historical document of France’s golden age of travel posters, appealing to collectors of maritime art, French graphic design, and Normandy related imagery.
Size: 39.0" x 26.0"
Condition: Good to Very Good, Age-appropriate wear, fading and toning. General border wear. Scattered background creasing. Faint blemishes. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.
Age-appropriate wear, fading and toning. General border wear. Scattered background creasing. Faint blemishes. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.
We us a widely recognized 6 scale system to grade our posters.
All items are carefully hand-packed and shipped in a sturdy tube within 3 business days of payment unless otherwise indicated. Some items which were previously folded or not suitable for rolling will be sent in a flat pack. Please note that an adult signature may be required upon delivery, so we are unable to ship to PO boxes.
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Our Guarantee
All of our posters are guaranteed to be authentic and as described in the product description to the best of our knowledge and belief, and in good faith. Quite simply, if you are not satisfied with your purchase for any reason, simply contact us within 14 days of receipt and we'll gladly accept your return, providing the item is in the same condition as it was sent.
Returns
Our policy lasts 14 days. If 14 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.
To be eligible for a return, your item must be in the same condition that you received it. It must also be sent in the original packaging.
There are certain situations where only partial refunds are granted (if applicable). Any item not in its original condition, is damaged or missing parts for reasons not due to our error. Any item that is returned more than 14 days after delivery may also be ineligible.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within two business days. Original shipping costs are not refundable.
Shipping
To return your product, you should mail your product to:
Authentic Vintage Posters- RETURNS
7514 Girard Ave
STE 1615
La Jolla, CA 92037
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
If you are returning an item over $75, you should consider using a trackable shipping service and purchasing shipping insurance. We can't guarantee that we will receive your returned item.
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