Beauty and personal care were among the earliest subjects to attract serious commercial illustration. From the lithographed soap and dentifrice posters of the early 1900s to the sleek perfume advertising that ran through mid-century French magazines, the category gave designers real creative latitude. Leonetto Cappiello, one of the most prolific poster artists of the Belle Époque era, built much of his reputation on exactly this kind of work. The period originals shown here span that full arc.