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United States

American commercial printing came into its own in the late 19th century, driven by advances in color lithography and a booming market for advertising, travel, and entertainment. By the mid-20th century, the country had developed a visual language all its own, from the bold optimism of WPA-era work to the slick illustration of postwar magazine culture. The pieces shown here are period originals from that tradition.
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United States

American commercial printing came into its own in the late 19th century, driven by advances in color lithography and a booming market for advertising, travel, and entertainment. By the mid-20th century, the country had developed a visual language all its own, from the bold optimism of WPA-era work to the slick illustration of postwar magazine culture. The pieces shown here are period originals from that tradition.

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