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This commanding French advertising poster for Ça-Va-Seul shoe polish presents a dignified butler figure as the ultimate endorsement for household care products. Standing confidently with a tin of the premium cream polish, he surveys a collection of fine leather shoes awaiting his professional attention. The slogan 'Faut pas s'en faire... J'emploie...' (Don't worry... I use...) positions the product as the choice of discerning household professionals.
The lower section transforms the poster into a virtual product catalog, displaying the full Ça-Va-Seul line: metal polish, Nickline for silver and nickel, liquid black for stoves, encaustic wax, and Blanco for canvas shoes. This comprehensive approach to advertising was characteristic of the interwar period, when brands sought to establish complete household loyalty.
Printed by J. Guermonprez of Lille, this poster exemplifies the regional printing tradition that supported French commercial enterprise. The fresh chartreuse green background creates associations of cleanliness and vitality, while the warm illustration style humanizes the brand through its charming butler character. A standout piece for collectors of French advertising art or vintage domestic ephemera.
Size: 92.0" x 31.25"
Condition: Very Good, Conservation mounted on linen. Two sheets assembled. Large repaired tear in upper center, center of face, and center title text. Restored partial horizontal crease in upper left, left of face. Blemishing in border in lower left and right corners. Small repaired border tears in upper border. Various restored small tears along right border. Areas of light background scuffs.
Conservation mounted on linen. Two sheets assembled. Large repaired tear in upper center, center of face, and center title text. Restored partial horizontal crease in upper left, left of face. Blemishing in border in lower left and right corners. Small repaired border tears in upper border. Various restored small tears along right border. Areas of light background scuffs.
We us a widely recognized 6 scale system to grade our posters.
All items are carefully hand-packed and shipped in a sturdy tube within 3 business days of payment unless otherwise indicated. Some items which were previously folded or not suitable for rolling will be sent in a flat pack. Please note that an adult signature may be required upon delivery, so we are unable to ship to PO boxes.
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Posters
Antique Prints, Cover Art & Illustrations
NOTE for International Shipments: Shipping rates do not include international taxes or duties which may be charged by your country's border customs control agency.
Our Guarantee
All of our posters are guaranteed to be authentic and as described in the product description to the best of our knowledge and belief, and in good faith. Quite simply, if you are not satisfied with your purchase for any reason, simply contact us within 14 days of receipt and we'll gladly accept your return, providing the item is in the same condition as it was sent.
Returns
Our policy lasts 14 days. If 14 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.
To be eligible for a return, your item must be in the same condition that you received it. It must also be sent in the original packaging.
There are certain situations where only partial refunds are granted (if applicable). Any item not in its original condition, is damaged or missing parts for reasons not due to our error. Any item that is returned more than 14 days after delivery may also be ineligible.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within two business days. Original shipping costs are not refundable.
Shipping
To return your product, you should mail your product to:
Authentic Vintage Posters- RETURNS
7514 Girard Ave
STE 1615
La Jolla, CA 92037
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
If you are returning an item over $75, you should consider using a trackable shipping service and purchasing shipping insurance. We can't guarantee that we will receive your returned item.
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