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Produits Lavocat

Wow! What a piece of history. This is a rare gem advertising Produits Lavocat, whose slogan translates to “Strength and Energy with Lavocat Products, irradiated foods.” Wait a minute…this poster is boasting about selling food exposed to radiation! Sales for irradiated foods soared in the 1950s for their perceived health benefits. Even today, radiation eliminated microbes and other harmful bacteria in food, which can prevent virus and illness. Who would’ve known?

The artist H. Prost paints a picture for a revitalizing product with this rugby player neck and neck with this lustrous galloping stallion. These two contrasted with the deep red foreground shout strength and vigor. This piece is sure to steal the show in whichever room it is placed. Art signed "H. Prost" below the foot of the rugby player on the right hand side. 

Condition: Very Good. Age-appropriate wear. Minor creases and border wear. Conservation mounted on linen. 

Year: c.1948 - 74 years old

Size: 27.0" x 35.75" (69cm x 91cm)


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