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Item Type: Antique Print
Year: c.1900 - 126 years old
Size: 13.75" x 9.25" (35cm x 23cm)
Condition:
This charming Meiji-era hikifuda (advertising flyer) was produced for Nakane Isuke, an Osaka manufacturer of fish boxes and wooden packaging. It comes from a fascinating period in Japanese commercial art, when centuries-old woodblock printing traditions were increasingly being adapted to the needs of modern advertising.
At the center, the lucky god Ebisu grins from within a fan-shaped vignette, holding his familiar fishing rod and prized sea bream. As the traditional patron of fishermen, merchants, and prosperity, Ebisu was a natural figure for an Osaka business connected to the fish trade. An abacus reinforces the message of successful commerce and profitable business.
Osaka had long been Japan's great mercantile center, famously known as "the nation's kitchen" for its role in the country's food and wholesale trade. During the Meiji era, its merchants embraced new forms of advertising while continuing to rely on familiar symbols of luck, abundance, and good fortune. Hikifuda became an especially colorful expression of this transition, combining eye-catching imagery with practical information about a merchant and the goods they offered.
Here, bold black panels of white calligraphy frame the colorful central scene, while a decorative banner advertises the company's products. The combination of traditional imagery and straightforward commercial messaging captures a moment when Japan was rapidly modernizing without abandoning the visual language of its merchant culture.
A wonderful example of Meiji-era commercial folk art, this hikifuda offers a glimpse into the lively advertising culture of Osaka and the everyday businesses that supported its thriving markets.
Size: 9.25" x 13.75"
Condition: Very Good, Age-appropriate wear. Paper toning in accordance with the print's age. Marks/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's image to get a better understanding of the condition.
Age-appropriate wear. Paper toning in accordance with the print's age. Marks/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's image to get a better understanding of the condition.
We us a widely recognized 6 scale system to grade our posters.
All items are carefully hand-packed and shipped in a sturdy tube within 3 business days of payment unless otherwise indicated. Some items which were previously folded or not suitable for rolling will be sent in a flat pack. Please note that an adult signature may be required upon delivery, so we are unable to ship to PO boxes.
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Our Guarantee
All of our posters are guaranteed to be authentic and as described in the product description to the best of our knowledge and belief, and in good faith. Quite simply, if you are not satisfied with your purchase for any reason, simply contact us within 14 days of receipt and we'll gladly accept your return, providing the item is in the same condition as it was sent.
Returns
Our policy lasts 14 days. If 14 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.
To be eligible for a return, your item must be in the same condition that you received it. It must also be sent in the original packaging.
There are certain situations where only partial refunds are granted (if applicable). Any item not in its original condition, is damaged or missing parts for reasons not due to our error. Any item that is returned more than 14 days after delivery may also be ineligible.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within two business days. Original shipping costs are not refundable.
Shipping
To return your product, you should mail your product to:
Authentic Vintage Posters- RETURNS
7514 Girard Ave
STE 1615
La Jolla, CA 92037
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
If you are returning an item over $75, you should consider using a trackable shipping service and purchasing shipping insurance. We can't guarantee that we will receive your returned item.
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