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Destinations

Travel advertising gave commercial illustration some of its most ambitious work. Railways, steamship lines, and national tourism boards competed for passengers through the first half of the 20th century, commissioning artists to make a destination feel like a promise. The result was a body of work where place became shorthand for aspiration, whether the subject was a Swiss alp, a Mediterranean port, or a Manhattan skyline. The pieces shown here are period originals from that tradition.

Travel advertising gave commercial illustration some of its most ambitious work. Railways, steamship lines, and national tourism boards competed for passengers through the first half of the 20th century, commissioning artists to make a destination feel like a promise. The result was a body of work where place became shorthand for aspiration, whether the subject was a Swiss alp, a Mediterranean port, or a Manhattan skyline. The pieces shown here are period originals from that tradition.

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