FREE Standard Shipping on USA orders over $125
FREE Standard Shipping on USA orders over $125
Dating to the early 20th century, this colorful Japanese hikifuda was created as an advertising calendar for stores associated with Morinaga, the pioneering Japanese confectionery company founded in 1899.
Hikifuda were promotional prints distributed by Japanese merchants to their customers, particularly around the New Year. Much like an advertising calendar today, they displayed the name and information of a business alongside imagery attractive enough that customers would keep the print in their homes. Images associated with good fortune, prosperity, and longevity were especially popular.
This example brings together some of Japan’s most recognizable symbols of good luck. The Seven Lucky Gods, or Shichifukujin, travel across the water aboard their treasure ships, traditionally believed to carry riches and good fortune. In the distance, Mount Fuji rises beneath the glowing sun, adding another deeply recognizable symbol of Japan to the scene.
The advertising panel promotes Morinaga and lists store locations in Osaka. Founded by Taichiro Morinaga after he returned to Japan from the United States, Morinaga became an important early producer of Western-style confectionery in Japan. Its presence here reflects a fascinating moment when modern consumer brands were emerging alongside much older Japanese customs and imagery.
The calendar itself surrounds the illustration, combining a useful household object with commercial advertising. Bright reds, blues, greens, and gold tones give the print the lavish appearance that helped hikifuda function as both advertisements and decorative gifts.
Originally handed out to customers rather than created as fine art, surviving hikifuda provide a wonderful glimpse into everyday Japanese commercial life at the beginning of the 20th century. This example is particularly charming for the way a modern confectionery business used the Seven Lucky Gods, treasure ships, Mount Fuji, and the promise of good fortune to keep its name in customers’ homes throughout the year.
Size: 13.75" x 20.0"
Condition: Very Good, Age-appropriate wear. Paper toning in accordance with the print's age. Marks/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's image to get a better understanding of the condition.
Age-appropriate wear. Paper toning in accordance with the print's age. Marks/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's image to get a better understanding of the condition.
We us a widely recognized 6 scale system to grade our posters.
We pack every order by hand with care. Posters generally ship in sturdy mailing tubes. Antique prints, cover art and illustrations are packed flat to protect them in transit. Previously folded pieces and other items unsuitable for rolling also ship in protective flat packaging.
Orders ship within 3 business days after payment, unless otherwise stated. An adult signature may be required at delivery, so we cannot deliver to PO boxes.
All rates below are in U.S. dollars and apply unless a product listing or special offer states otherwise.
Standard Shipping is free on U.S. orders of $125 or more. This threshold applies to the combined order, including orders containing both posters and prints.
For orders below $125:
Express Shipping is available for:
These are the total shipping prices for Express, not additional fees on top of Standard Shipping. Express Shipping remains chargeable on orders qualifying for free Standard Shipping.
An order containing both posters and prints may require two packages: a tube for the posters and a flat pack for the prints. When charges apply to both shipping groups, checkout combines them into one shipping total for the service you select.
Shipping is charged by group, not per individual item. For example, an order below $125 containing a poster and a cover print has a combined Standard Shipping charge of $35: $20 for the poster group and $15 for the print group.
The estimated delivery times displayed at checkout are:
These are estimates rather than guaranteed delivery dates. Please also note our dispatch timeframe above.
The free Standard Shipping offer and Express rates above apply to U.S. orders only.
Posters:
Antique prints, cover art and illustrations:
Shipping charges do not include import taxes or duties assessed by the destination country’s customs authorities.
Please see our Refund Policy for return eligibility, instructions and return-shipping terms.
Our Guarantee
All of our posters are guaranteed to be authentic and as described in the product description to the best of our knowledge and belief, and in good faith. Quite simply, if you are not satisfied with your purchase for any reason, simply contact us within 14 days of receipt and we'll gladly accept your return, providing the item is in the same condition as it was sent.
Returns
Our policy lasts 14 days. If 14 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.
To be eligible for a return, your item must be in the same condition that you received it. It must also be sent in the original packaging.
There are certain situations where only partial refunds are granted (if applicable). Any item not in its original condition, is damaged or missing parts for reasons not due to our error. Any item that is returned more than 14 days after delivery may also be ineligible.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within two business days. Original shipping costs are not refundable.
Shipping
To return your product, you should mail your product to:
Authentic Vintage Posters- RETURNS
7514 Girard Ave
STE 1615
La Jolla, CA 92037
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
If you are returning an item over $75, you should consider using a trackable shipping service and purchasing shipping insurance. We can't guarantee that we will receive your returned item.
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