Motion Picture Herald was a trade publication aimed at theater owners and exhibitors, not the general public. Its advertisements were designed to sell films to the people booking them, which meant the illustration had to work fast and hard. Much of that work in the early 1940s came from Jacques Kapralik, a commercial artist whose bold, economical style captured a star's likeness in a handful of strokes. The period originals from this publication are a direct record of how Hollywood sold itself to the industry.