1970s

The 1970s were a transitional decade for graphic design, caught between the optimism of 1960s counterculture and the harder commercial edge that followed. Offset printing became dominant, which shifted the visual texture of printed work away from the rich, layered quality of stone lithography. At the same time, designers like Milton Glaser were pushing illustration in directions that felt both populist and genuinely inventive. The pieces shown here are period originals from that moment.

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