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This 1969 tram poster by Miklós Tréfás (b. 1940) exemplifies the distinctive trajectory of Hungarian commercial graphic design during the Kádár era. Produced for Habselyem Kötöttárugyár's Dub-lon underwear brand, the work demonstrates how Hungarian designers navigated the tension between socialist industrial production and increasingly consumer-oriented marketing imperatives following the 1968 New Economic Mechanism reforms.
Tréfás employs a rigorously limited palette of purple and olive green, rendering the female figure as a modernist silhouette that abstracts the human form while retaining enough detail to showcase the product's lace trim. The repetition of the brand name creates visual rhythm reminiscent of both Constructivist typography and contemporaneous Western Pop Art, suggesting the cross-pollination of influences possible in Hungary's relatively permeable cultural environment.
The printer's mark identifies Zrínyi Nyomda working under Magyar Hirdető, the state advertising monopoly, while the editorial credit to Radnóti Károly reflects the bureaucratic oversight characteristic of socialist-era publishing. Despite these institutional constraints, the poster achieves genuine artistic distinction.
Size: 9.0" x 6.5"
Artist: Miklós Tréfás
Condition: Very Good, Age-appropriate wear, fading and toning. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.
Age-appropriate wear, fading and toning. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.
We us a widely recognized 6 scale system to grade our posters.
All items are carefully hand-packed and shipped in a sturdy tube within 3 business days of payment unless otherwise indicated. Some items which were previously folded or not suitable for rolling will be sent in a flat pack. Please note that an adult signature may be required upon delivery, so we are unable to ship to PO boxes.
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Posters
Antique Prints, Cover Art & Illustrations
NOTE for International Shipments: Shipping rates do not include international taxes or duties which may be charged by your country's border customs control agency.
Our Guarantee
All of our posters are guaranteed to be authentic and as described in the product description to the best of our knowledge and belief, and in good faith. Quite simply, if you are not satisfied with your purchase for any reason, simply contact us within 14 days of receipt and we'll gladly accept your return, providing the item is in the same condition as it was sent.
Returns
Our policy lasts 14 days. If 14 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.
To be eligible for a return, your item must be in the same condition that you received it. It must also be sent in the original packaging.
There are certain situations where only partial refunds are granted (if applicable). Any item not in its original condition, is damaged or missing parts for reasons not due to our error. Any item that is returned more than 14 days after delivery may also be ineligible.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within two business days. Original shipping costs are not refundable.
Shipping
To return your product, you should mail your product to:
Authentic Vintage Posters- RETURNS
7514 Girard Ave
STE 1615
La Jolla, CA 92037
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
If you are returning an item over $75, you should consider using a trackable shipping service and purchasing shipping insurance. We can't guarantee that we will receive your returned item.
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