Small-format pieces have always carried serious work. From the late 19th century onward, magazine covers, trade cards, lobby cards, and small lithographed advertisements were produced with the same care as large showpieces, because they competed for attention in crowded, tactile environments. Jules Chéret, one of the fathers of the modern poster, worked across scales, and his smaller prints are as accomplished as anything he made at full size. Period originals in this size often survive in better condition than their larger counterparts.