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Union Française by Leonetto Cappiello

Experience 1920s France through the lens of Leonetto Cappiello's with this rare poster that reads "Save Your Money For The Best Result," crafted amidst post-war reconstruction to encourage personal savings for future prosperity. Commissioned by the Association Nationale Pour L'Expansion Morale Et Materielle De La France, this piece embodies a national call for economic revival.

Unlike Cappiello’s typical vibrant and whimsical style, this rare design adopts a more poignant and reflective tone. The central image—a man in rural period attire adorned with a striking red sash—artfully deposits golden coins into a wooden barrel, which miraculously blooms with lush oranges. This powerful metaphor not only highlights the fruitful outcomes of economic prudence but also symbolizes hope and renewal in the face of adversity.

This poster's compelling imagery and historical context offer a glimpse into the socio-economic appeals of early 20th-century France, making it an intriguing acquisition for collectors and enthusiasts of historical and economic artifacts.

Condition: Very Good. Age appropriate toning, fading and wear. Light stray printer stripes near borders. Light border wear and toning. Paper restoration in both upper corners. Conservation mounted on linen. Please use zoom feature for a better understanding of overall condition. 

Year: c.1920 - 104 years old

Size: 31.5" x 55.0" (80cm x 140cm)


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