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Summer Olympics, Moscow- Cycling

Experience the 1980 Moscow Summer Olympics with this exclusive series of six original posters, commissioned by Levi's as part of their role as the official sponsors of the US team. Each poster in this collection, titled "Levi’s Olympic Opportunity Sweepstakes," is a vibrant celebration of the sports that define each of the six continents, bringing a global perspective to the forefront of the Olympic spirit.

However, the backdrop to these posters is as compelling as the art itself. In 1980, in response to the Soviet Union's invasion of Afghanistan, the United States led a boycott of the Summer Olympic Games in Moscow. This significant political move resulted in 65 nations refusing to participate, while 80 countries sent athletes to compete. Amidst this turmoil, a small batch of these posters was printed before Levi’s ultimately abandoned the promotion, making this series a unique collector's item that captures a moment of Olympic history frozen in time. 

These posters not only celebrate the global unity and competitive spirit of the Olympic Games, but also stand as a testament to a historical moment of political protest and solidarity. They are a must-have for collectors of Olympic memorabilia, vintage poster aficionados, and anyone with a deep appreciation for the intricate ties between sports, art, and history.

Condition: Very Good. Age appropriate wear, fading and toning. Poster has never been folded. Light horizontal creases due to previous storage. Please use zoom feature to get a better understanding of overall condition. 

Year: c.1980 - 44 years old

Size: 18.0" x 24.0" (46cm x 61cm)


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